Original New York Seltzer - probably one of the best known Alternative Sodas of the 1980’s with their signature stubby styrofoam-label bottles - they were doing clear root beer way before Crystal Pepsi or any of the big soda companies caught on to the “clear soda” trend.
ONYS was founded in 1981 “out of the trunk of his mustang in the streets of Los Angeles” by the eclectic Randy Miller, backed by his family who had roots in the seltzer business in Brooklyn and Czechoslovakia. Randy’s race cars, tigers, and cross promotions with MTV brought a chaotic rock and roll energy to the brand, but still kept that classic nyc deli vibe in the logo and design.
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Even though the original ONYS was branding itself heavily in NYC seltzer mythology, the drink was ABSOLUTELY NOT a seltzer. The drinks were carbonated, clear, “natural” and “preservative free” but still full of sugar, or nutrasweet in the case of the diet. I don’t know all the details, but at one point there were some legal bumps in the road that led to the label reading “NEW YORK SELTZER soda” but they were allowed to keep the brand name.
ONYS had some terrific illustrators working for them on t-shirts, posters, promotional material featuring these sort of California-Raisins esque soda bottle characters. I can’t find any info about who designed this stuff, if anybody has info shoot me an email or DM.
ONYS had some terrific illustrators working for them on t-shirts, posters, promotional material featuring these sort of California-Raisins esque soda bottle characters. I can’t find any info about who designed this stuff, if anybody has info shoot me an email or DM.
The brand died out in the mid 90’s but was revived in 2015 by different owners, introducing ACTUAL non-sweetened seltzers, but also the original stubby bottles of clear, sweet seltzer-soda in most of the originals flavors, and I’ve gotta say they taste pretty close to the original.
ONYS was everywhere back in the day, and did all sorts of crazy promotions, international offerings and limited edition offshoot products - so the artifacts are not too hard to find, meaning you can look forward to plenty more ONYS content here in the future.
ONYS was everywhere back in the day, and did all sorts of crazy promotions, international offerings and limited edition offshoot products - so the artifacts are not too hard to find, meaning you can look forward to plenty more ONYS content here in the future.
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